Who’s Hungry?

This is a great example of a business taking advantage of a captive audience to promote their products! Custom stickers depicting menu items at a nearby sushi restaurant scroll by hungry shoppers on the escalator hand rails. Never underestimate the power of suggestion! You can tell from the photo that the campaign is working-you can [...]

Promotional Ties Mean Business!

Allan Gray, a South African investment firm, hosts recruitment events on college campuses each year to identify potential future employees. They offered their flyers in the form of custom imprinted ties that could be worn by students. The front of the tie featured Allen Gray’s corporate logo, while the back included information about the recruitment [...]

Will Your Message Stick?

This is a great piece of ambient advertising for the National Coalition for the Homeless. A custom imprinted sticker attached to the lid of a standard to-go coffee cup shows what the inside of the standard spare change cup might look like. Adding something unexpected to an item many people use daily is an effective [...]

Attack of the 50 Foot Highlighter!

These giant highlighters were strategically placed near escalators around Hong Kong to show the long-lasting power of Stabilo pens. As the escalators moved, the pen appeared to be drawing a line on the stairs. We don’t have any promotional highlighters quite this big, we do have some pretty interesting styles. Via Ads of the World.

Think Pink! October is Breast Cancer Awareness Month

This is a great ambient advertising campaign to raise breast cancer awareness in India, and one that would be equally effective worldwide. It’s a sad fact that many women are more likely to check a piece of fruit for irregularities than their own bodies. Since early detection increases the chances for survival, self-examinations and mammograms [...]