This is a great example of a business taking advantage of a captive audience to promote their products! Custom stickers depicting menu items at a nearby sushi restaurant scroll by hungry shoppers on the escalator hand rails. Never underestimate the power of suggestion! You can tell from the photo that the campaign is working-you can [...]
Allan Gray, a South African investment firm, hosts recruitment events on college campuses each year to identify potential future employees. They offered their flyers in the form of custom imprinted ties that could be worn by students. The front of the tie featured Allen Gray’s corporate logo, while the back included information about the recruitment [...]
This is a great piece of ambient advertising for the National Coalition for the Homeless. A custom imprinted sticker attached to the lid of a standard to-go coffee cup shows what the inside of the standard spare change cup might look like. Adding something unexpected to an item many people use daily is an effective [...]
If you haven’t realized it already, 2007 is almost at an end. It’s the perfect time to start thinking about planners and calendars for the upcoming year! Day Planners are a great way to help your team stay on top of meetings and events. They also make great holiday gifts for your top clients! Calendar [...]
Halloween is almost here! Looking for some scary promotional items? Take a look at these t-shirts created for volunteer workers at a horror film festival. The necks of the shirts were imprinted to look like the wearer’s throat had been slit–the perfect gory tie-in for the event! Whether you’re throwing a monster’s ball or just [...]
A Norwegian mobile phone dealer sought a way to attract potential clients who were still using standard fixed phone systems. This great direct mail piece focused on the idea that the holdouts weren’t afraid of technology, but rather that they simply loved their traditional phone handsets too much to surrender them. The old-school receiver came [...]
These giant highlighters were strategically placed near escalators around Hong Kong to show the long-lasting power of Stabilo pens. As the escalators moved, the pen appeared to be drawing a line on the stairs. We don’t have any promotional highlighters quite this big, we do have some pretty interesting styles. Via Ads of the World.
This is a great ambient advertising campaign to raise breast cancer awareness in India, and one that would be equally effective worldwide. It’s a sad fact that many women are more likely to check a piece of fruit for irregularities than their own bodies. Since early detection increases the chances for survival, self-examinations and mammograms [...]
This is a great custom clock to advertise a yoga studio (though 6:30 could be a little painful). Maybe if I had this clock, I could find the time to get to yoga class! Consider an imprinted clock (or watch!) for your next corporate gift. The most effective promotional items are those that will be [...]
How funny is this? A pair of chattering and hopping pearly whites advertising the relocation of an orthodontist’s office! This is a great example of using promotional products to convey a specific message to a target audience. Presumably these would be offered to existing customers to notify them of the pending move. Sure, they could [...]
