Promotional Products Defined: Part 2

In the last post, we established that there’s more to the world of promotional products than you may have previously thought. Now let’s take a look at some ways in which they are used. The most common use of a promotional product is to simply put your name in the hands of a client or [...]

Promotional Products Defined: Part 1

Promotional Products. Ad Specialties. Premiums. Giveaways. Incentives. Freebies. Swag. Tchotchkes. Whenever I tell people that I work for an online promotional products distributor, the response is usually a blank stare. No one’s ever nodded and said, “Oh, right. I’ve heard of those!” I generally follow up with, “You know. Pens and coffee mugs imprinted with [...]

Expand Your Mind…with Promotional Balloons!

This is a pretty cool promotional item for The Economist. Most folks would probably expect a stodgy giveaway from an economics and politics magazine, but this promotional balloon shows the lighter side of the publication while indicating the results of becoming a reader. Or maybe they’re trying to say that they’re full of hot air. [...]

Size and Other Things That Matter

We received a catalog in the mail the other day with the sender’s company name in an elegant script font, complete with important-looking flourishes. Unfortunately, the font size wasn’t large enough to be read clearly at first glance, and I read their business name incorrectly. And by “incorrectly,” I mean that I read it as [...]