Newcastle “Your Beer. Your Label.” Promotion

I recently encountered a promotion from Newcastle Brown Ale. And by “encountered,” I mean that I brought a case home with me. To get a better look at the promotion, of course. The box was marked with “Your Beer. Your Label,” and a packet of black and white labels was stuck to the inside. After [...]

Team InkHead Gets a Logo Make-over for 2009!

If you ask us, we think we’ve never looked better. We’ve given the InkHead brand a fresh new look for the New Year and we think you’re going to love it! After our victorious climb to the top of the promotions industry, we figured it was time to refocus our energies–because that’s what the best [...]

So Just How Many Mugs Drink Coffee Every Day?

Here are some eye-opening statistics about the power of coffee. In the U.S. alone–which is the world’s largest coffee consumer–the National Coffee Association (NCA) estimates that retail sales are $19.2 billion. In fact, 80% of Americans drink coffee, and more than half of the population drinks it every day. That makes it the main source [...]

The Power of Branding

A study was published recently in the Archives of Pediatrics & Adolescent Medicine regarding children’s perceptions of food packaged in McDonald’s wrappers. In the study, the children were given two samples of identical foods; one was wrapped in the McDonald’s logo, while the other was in a plain white wrapper. To almost no one’s surprise, [...]

Expand Your Mind…with Promotional Balloons!

This is a pretty cool promotional item for The Economist. Most folks would probably expect a stodgy giveaway from an economics and politics magazine, but this promotional balloon shows the lighter side of the publication while indicating the results of becoming a reader. Or maybe they’re trying to say that they’re full of hot air. [...]